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The world does want your products, so you'd better get
them ready for local markets.
Localization Project Management Strategy
VenTAJA
Marketing's localization expertise dates from 1991. Over the years our
experience in localization consulting for a variety of clients has
helped us to shape three offerings, from small to large:
- Localization
Seminar
- Localization
Audit
- Localization
Consulting - Localization Project Management
1. Localization Seminar
A 1-
to 2-day, on-site seminar on how to go global, designed to answer such
high-level questions as:
- What are our first steps?
- Which languages should we do first?
- Where do we find translators?
- How much will the project cost?
- How long will it take?
- How do we need to prepare our product, Web site and
documentation?
- Do we need translation, internationalization,
localization or transcreation?
- What role will our overseas partners play?
The
advantage of
the Localization Seminar is that we tailor it to your organization, and
to different groups within your organization. For example, we may spend
the first session in localization consulting with your Engineering and
Product Management teams, and the second session with Sales and
Marketing.
2. Localization Audit
A 4-
to 8-day assessment of your global-readiness, answering deeper
questions such as:
- Is the product completely internationalized (ready
for localization)?
- Where can we save money in translation costs?
- How many people on our staff will this project
require?
- Where are the risks and dependencies?
- How do we create our localization kit?
- How and where will we perform QA on the localized
product?
- How do we set regional priorities for transcreation?
- What can we put in place to make this easier next
time?
The
result of the
Localization Audit is a Project Plan that outlines our findings and
draws your attention to any risks or dependencies that may affect the
project. We also include a Preliminary Budget and Program so that you
can begin planning your time, money and staff requirements.
3. Localization
Consulting - Localization Project Management
Ongoing implementation of the Localization Project Plan. Both on- and
offsite, we work as your Localization Project Manager to:
- Act as internal "champion" for your project from
start to finish
- Ensure that content and software are prepared for
handoff
- Run the day-to-day contact with localization
companies and translators
- Direct the linguistic and functional QA of localized
product
- Build one successful international product launch
upon another
- Guide Web team to structure and transcreate sites,
pages and apps
- Introduce international requirements to future
products
These
offerings cover the needs of most global organizations, as well as of
those planning to go global.
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